Jax Finkel is Executive Director for Texas NORML and has been involved in reform since 2005. Jax participated in hundreds of interviews, many panel discussions and speaking engagements including events at the LBJ Library and co-keynote at the Drug Impact Conference. She innovated the first ever cannabis-centric Voter Guide in 2012 and prepares it for each election season. In 2017, she founded Informed Texas (FIT) which produced a successful medical cannabis ad campaign, airing on MSNBC and Fox News which reached over 1.8M Texans. She created curriculum, helped organize and execute regional trainings from 2015 to the present. She offers expert testimony before city council and the Texas Legislature.